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About Bob Etherington - Europe's Best Sales Trainer

A credible and popular author, amongst his books are selling skills for complete amateurs, negotiating skills for virgins are frequently in the top ten business books on Amazon.

He has travelled the world extensively and lived and worked in both London and New York. From the start of his Reuters career he grew a reputation for accepting tough product launch assignments and making them work around the World. Among his numerous sales successes were The Reuters Money Dealing Service the World’s first international electronic trading system for bank currency dealers, Dealing 2000 the first electronic deal-matching system for foreign exchange dealers and Reuters plus a brand new financial information system for Reuters customers in North America.

When he was about to return to London in 1997, at the end of his three year assignment in New York, he was asked to remain as the Director of Sales by the previous Thomson Reuters President Tom Glocer, to extend his assignment for another two years. He agreed and presided over the training of their US sales force leading American division of the company to achieve record sales and profits for the first time in living memory.

In 1990 he became a Main Board Director for Reuters Transaction Services Ltd. Prior to his Reuters career Bob was at various times between 1965 and 1979 a UK based sales executive firstly for Rank Xerox and then for Bateman Catering (Grand Metropolitan Hotels). He was also a currency trader for the London money brokers MW Marshall and corporate dealer for the US Crocker National Bank also in London.

This was all a long way from the direction he believed his working life was going to follow as an electronics engineer initially for The Telephone Manufacturing Company and Burroughs Machines UK where he worked between 1965 and 1970.

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