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About Bob Etherington - Europe's Best Sales Trainer

Bob Etherington owns the Bob Etherington Group the international City based company that helps senior executives reach their goals fast by selling their ideas, products and services more effectively and more profitably.

He was previously International Director of sales training for Reuters (Now Thomson Reuters). He was also a main board director of Reuters transaction services Ltd and lived for several years in New York raising the skills of the US sales force to market leader status in the Americas.

He has written four well known books on selling and persuading business people:

Negotiating Skills for Virgins,

Selling Skills For Complete Amateurs,

Cold Calling For Chickens

and Negotiation Skills For Quivering Wrecks. (This book has remained in the top ten business books on Amazon for the past five years) It is recommended and quoted by the Guardian, Financial Times, BA Business Life magazine, Institute of Directors magazine and Esquire).

Bob was originally trained by Rank Xerox and before joining Reuters and was also employed in sales management roles by Grand Metropolitan and Midland Bank.

He is a frequent conference speaker all over the world, special advisor to Westminster Business Council and was recently elected a Freeman of the City of London. He is also a qualified pilot and electronics engineer.

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